Friday, October 14, 2011

Elements and Principles of Design

Principles: Rhythm. Balance. Emphasis. Unity. Proportion.
Elements: Line. Color. Shape. Texture. Form. Space.


Out of these principles, I feel the IOB group can relate with the idea of balance, unity, and proportion most closely.
Balance- Our triangle tree has to have balance so that the beginning doesn't seem completely disconnected from the end point.  We have tended to lessen the density of the triangles toward the end but keeping it balanced with the full bottom is necessary.
Unity-Unity is key because we are trying to unify the entire space.  We want to reduce if not eliminate the disconnect felt from the lobby to the factory through the use of a common theme.  Our triangle tree would act as a way finding device through the lobby and office space.  In the factories, it would be the bulletin boards to unify the space from the utter disconnect its currently in.
Proportion- Proportion is important because we don't want the triangle tree to take away from the people and stories within the IOB.  Keeping the tree in scale allows us to use it as a way finder as opposed to the main focus.


Out of the elements, I feel that line, texture, and space are the most important.
Line- Clean lines are essential to the IOB.  Our triangle tree is a play off the use of positive and negative space within an object.  The use of line in this directs your eye in the way it should go, leading you through the space.


Texture- This is the most important element we have faced thus far.  Visually impaired people rely on their other senses much greater because of their lack of sight.  Tactile experiences allow the blind to rely on their hands to tell them what their eyes cannot.  In developing this, we started with the idea of braille which is very organized.  From this, our textures were organized and patterned out.  We chose not to use braille as a texture because it isn't fair to play off of someone else's disadvantages for your own gain.


Space- Space is important within this concept because of the constraints they are faced with.  They are not able to create more space and then over use of walls makes the space they currently have appear a lot smaller then it is.  Using the element of space, we would like to introduce an open concept into the design, utilizing their limited space for all that its worth.

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